TikTok is becoming a powerhouse for brands, with a staggering 54% of business owners leveraging the platform for growth. It’s essential to capture attention quickly, as 34 million videos are posted daily! To boost views and engagement, a compelling hook is your ultimate weapon.

What Are TikTok Hooks?

Hooks are attention-grabbing phrases or actions that spark interest in your content. On TikTok, they’re crucial for standing out in a crowded feed. According to TikTok for Business, 63% of videos with the highest click-through rates manage to hook viewers within the first three seconds. You can use various methods like sounds, text, or physical actions to craft these hooks.

10 Engaging TikTok Hooks to Try

1 - “If you love ______, stop scrolling!”

Tailor this to your audience. Examples: “If you’re a cat lover, stop scrolling!” or “If you want to enhance your cooking skills, stop scrolling!”

2 - “The SECRET to ______.”

Fill in the blank with a relevant secret, like “the SECRET to perfect skincare.”

3 - “Can you believe this?”

Start with an unbelievable fact or scenario to hook curiosity.

4 - “Watch what happens when ______.”

For instance, “Watch what happens when you combine these two ingredients.”

5 - The attention grabber prop

Use a unique prop to draw in viewers immediately. For example, a flashy gadget that represents your content.

6 - Swipe to reveal

Create suspense by showing only part of the product or message initially and swiping to reveal the full picture.

7 - “Here’s why you need to ______.”

This can be about a product, trend, or technique. Example: “Here’s why you need to try this coffee blend.”

8 - Countdown format

Use a countdown to engage your audience, like “Top 3 places to visit this summer.”

9 - Dual-tasking

Start your video while multitasking. For example, cooking while explaining a tip.

10 - “Have you tried ______?”

Use this to spark curiosity about a product or trend. Variations include “Did you know about this hidden gem?”

Summary

Now that you have a toolkit of engaging hooks, it’s time to implement them for your brand’s TikTok strategy. For additional insights and trends, check out trending TikTok templates and audio to maximize your engagement!

Try it out!

https://apps.apple.com/us/app/sdtrends-ai-analytics/id6443526914?platform=iphone

TikTok has announced it will discontinue its subscription streaming service, TikTok Music, effective November 28. Currently available in Indonesia, Brazil, Australia, Singapore, and Mexico, the service is being phased out to refocus efforts on the “Add to Music App.” This feature, launched last November, allows users to save songs they discover on TikTok to their favorite streaming services with ease.

Ole Obermann, TikTok’s global head of music business development, highlighted the success of the “Add to Music App,” which has facilitated hundreds of millions of track saves to partner services. He stated that closing TikTok Music will help TikTok enhance its role in promoting music listening and delivering value to artists and the music industry.

The music industry has expressed concerns about TikTok's compensation for music played on the platform. However, there is optimism that directing users to established streaming services like Spotify and Apple Music will be more beneficial for artists, given the higher payment rates offered by these platforms.

TikTok Music, which launched in July 2023 in select countries, aimed to blend music discovery with a robust streaming service. While the service promised ease in saving and sharing viral tracks, the “Add to Music App” has emerged as a more effective tool for connecting TikTok users to full-length songs on streaming services.

TikTok’s move is seen as a shift from being a competitor to streaming services, positioning itself instead as a partner in music discovery. The initiative aims to streamline the user experience, allowing music fans to enjoy their favorite tracks seamlessly.

Try it out!

https://apps.apple.com/us/app/sdtrends-ai-analytics/id6443526914?platform=iphone