TikTok is becoming a powerhouse for brands, with a staggering 54% of business owners leveraging the platform for growth. It’s essential to capture attention quickly, as 34 million videos are posted daily! To boost views and engagement, a compelling hook is your ultimate weapon.

What Are TikTok Hooks?

Hooks are attention-grabbing phrases or actions that spark interest in your content. On TikTok, they’re crucial for standing out in a crowded feed. According to TikTok for Business, 63% of videos with the highest click-through rates manage to hook viewers within the first three seconds. You can use various methods like sounds, text, or physical actions to craft these hooks.

10 Engaging TikTok Hooks to Try

1 - “If you love ______, stop scrolling!”

Tailor this to your audience. Examples: “If you’re a cat lover, stop scrolling!” or “If you want to enhance your cooking skills, stop scrolling!”

2 - “The SECRET to ______.”

Fill in the blank with a relevant secret, like “the SECRET to perfect skincare.”

3 - “Can you believe this?”

Start with an unbelievable fact or scenario to hook curiosity.

4 - “Watch what happens when ______.”

For instance, “Watch what happens when you combine these two ingredients.”

5 - The attention grabber prop

Use a unique prop to draw in viewers immediately. For example, a flashy gadget that represents your content.

6 - Swipe to reveal

Create suspense by showing only part of the product or message initially and swiping to reveal the full picture.

7 - “Here’s why you need to ______.”

This can be about a product, trend, or technique. Example: “Here’s why you need to try this coffee blend.”

8 - Countdown format

Use a countdown to engage your audience, like “Top 3 places to visit this summer.”

9 - Dual-tasking

Start your video while multitasking. For example, cooking while explaining a tip.

10 - “Have you tried ______?”

Use this to spark curiosity about a product or trend. Variations include “Did you know about this hidden gem?”

Summary

Now that you have a toolkit of engaging hooks, it’s time to implement them for your brand’s TikTok strategy. For additional insights and trends, check out trending TikTok templates and audio to maximize your engagement!

Try it out!

https://apps.apple.com/us/app/sdtrends-ai-analytics/id6443526914?platform=iphone

How to increase your views on TikTok without using bots 

To increase your views on TikTok without using bots, it's important to follow several proven methods and stay updated with current trends. First and foremost, understand which videos are becoming popular on the platform. TikTok is known for its trends, and what becomes popular here quickly spreads to other social networks. To successfully adapt to these trends, regularly check the "Discover" section in the app and see which topics, hashtags, and music are gaining traction. Borrowing ideas on TikTok is not only allowed but encouraged, so don't hesitate to create your versions of popular videos.

Additionally, explore themes that have already proven to be popular. Humor, everyday life, entertainment and hobbies, games, food and drinks, animals, dance and singing, as well as social topics, all attract many viewers. If you're still unsure about what content to create, try a few of these directions and see what resonates best with your audience.

Music plays a key role on TikTok. Using trending tracks can significantly increase your video views. Popular tracks can be found in the "Discover" section. Improving the quality of your videos can also make them more attractive to viewers. Use a good camera, a tripod, a ring light for lighting, and choose an appropriate background. You can edit your videos within the TikTok app or use external video editors.

Using hashtags wisely will also help increase your reach. It's optimal to use 3-5 relevant hashtags for each video. Don't forget the importance of the timing of your posts—try posting videos at different times of the day and analyze the results to determine the best time for your audience.

Collaborating with other bloggers is a great way to expand your audience. Find bloggers with similar interests and create joint videos. Collaborations attract viewers from both accounts and can significantly increase your follower count.

Also, consider creating your own series on TikTok. This requires preparation and scripting skills, but it can keep viewers engaged for a long time. End each episode on a cliffhanger to make viewers eagerly await the next installment.

Active engagement with your audience increases involvement. Encourage viewers to leave comments, like your videos, and follow you. Respond to their comments and create polls to stimulate activity. Share your videos on other social networks to attract a new audience. Use calls to action, urging viewers to visit your TikTok account.

If you're willing to invest in promotion, use TikTok's official advertising tools, but avoid using bots to prevent getting penalized. Regularly posting videos is also important to maintain interest in your account. Create a content plan and follow it to ensure your videos are released consistently.

Finally, adhere to TikTok's community guidelines to avoid having your videos hidden due to violations. And don't be afraid to be unique—in the pursuit of trends, don't forget your individuality. Perhaps your unique approach will become the next big trend on TikTok.