How to get access to statistics? When creating a new profile in TikTok, the user receives a standard account. To use the built-in analytics tools and view detailed information, it is necessary to switch to the Pro version of the account. This process is absolutely free and will only take a few minutes.

How to activate your TikTok Pro account:

While on your profile page, click on the icon with three dots in the top right corner.

Select the "Manage Account" option.

Click on "Switch to Pro Account."

You will be prompted to choose your TikTok account type. Choose between "Author" and "Business."

Then choose the most appropriate category for your account from the options provided.

Check your email to complete the upgrade. If you are temporarily unable to access your email, you can select the "Use Phone" option.

If you signed up using an email address, you will be prompted to add your phone number and receive a confirmation code.

Congratulations, your account has now been upgraded to the Pro version. However, your activity stats will only be displayed from the time you enabled your Pro account. You will not be able to view statistics from the period when you had a regular account. The initial data collection and analysis may take about seven days, after which TikTok will start providing you with statistical information.

How do I analyze my audience in TikTok? Your audience analytics in TikTok are presented in a graphical format in the "Overview" tab. You can switch between 7, 28, or 60 day views to explore short-term and long-term trends.

For a deeper understanding of your audience, click on the "Subscribers" tab in the top right corner. Here you'll find information about the demographics, gender, location, and activity of your visitors. Detailed statistics become available after you attract your first 100 subscribers.

TikTok Content Analytics TikTok provides advanced analytics for your videos. Under the "Overview" tab, you can see a graph of video views for the last week or month. To get data on specific videos, go to the "Content" tab.

Content tab On this tab, you'll find all of your posts from the last seven days. You can select any video to see the total number of likes, comments, watch time, traffic sources, audience demographics, and more.

You can also view data from individual videos on your profile page. Open the video, click on More (three dots) and select Analytics.

Understanding metrics Viral videos is a concept familiar to anyone familiar with TikTok. However, this buzzword doesn't mean much if it's not backed up by the right actions and statistics. To successfully and quickly promote your account, it is important to understand the interests of your audience and adapt to them. Without reliable and detailed data about your audience's behavior, this is almost impossible.

TikTok analytics: key metrics and data usage

The "Overview" tab in TikTok analytics provides a summary of three key metrics:

Video Views: the total number of video views of your account for the selected period.

Subscribers: the total number of TikTok users who follow your account.

Profile Views: the number of times your profile has been viewed during the selected period. This metric reflects users' interest in your account or the brand you represent. It shows how many people are interested in watching your video and familiarizing themselves with your brand on the TikTok platform.

The Subscribers tab provides additional information about your audience. In addition to key demographic statistics, you can also learn about what your subscribers are interested in, making this section a good source of inspiration for content creation.

In this tab, you'll find data on the age, gender distribution, activity, and country ranking of your subscribers. Understanding the last two points allows you to optimize your content and promotions by publishing videos at the most profitable times.

The "Viewed Videos" section provides insight into the content that is most popular among your subscribers. With trends changing rapidly on TikTok, it's important to stay on top of the dynamics and react instantly to changes.

The "Content" tab often attracts the attention of analysts, as it allows you to evaluate the effectiveness of your published videos. Here you can evaluate data on the top 9 posts from the last seven days, including post statistics, total likes, comments, playback time, total video views, average watch time, and traffic sources.

Video performance metrics are only available for content posted in the last 7 days. However, the Trending Videos section shows data on content,

posted more than seven days ago. This helps you determine which videos are still popular outside of the 7-day statistic period. In this section, you will also see the title and hashtags used in these videos.

Most viral videos on TikTok use popular music. You can check the analytics page to see what songs your subscribers are listening to.

Tip: Create videos with songs that your subscribers like. This will improve your stats and increase the chances of your video appearing on the "For You" page.

In addition to the metrics described above, TikTok analytics offers additional data such as total number of likes and engagement metrics. The total number of likes shows how many users have rated your content. Engagement metrics are determined by formulas used by marketers to calculate how users interact with your content.

Instead of focusing on just one metric, it is recommended to pay attention to how your audience interacts with videos and analyze long-term trends. The "For You" feed typically shows videos published within the last 90 days, and viewer engagement usually peaks in the first few days. However, videos may continue to be recommended as long as users continue to engage with them. Keep in mind that interest in content lasts for several months, so it is recommended to give videos time to develop and succeed.

Communicate with your target audience and consider their preferences. When you examine account data and learn what resonates, use that information to create similar content.

Research your competitors. In addition to the data in your profile, you can use third-party tools, such as the multi-lingual service Exolyt, to get in-depth information about your competitors' profiles.

In conclusion, to successfully manage your TikTok account, you need to have a good understanding and consideration of your audience's preferences. Using built-in analytics tools allows you to better understand statistics and trends. However, don't forget that it is important to create original, creative and interesting videos, as no data and statistics will help if the content does not appeal to viewers."

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How do I get access to statistics in TikTok? When you register a new profile in TikTok, you get a standard account. However, to use the built-in analytics tools and view detailed information, you need to switch to the Pro version of the account. This process is completely free and will only take a few minutes.

How to activate your TikTok Pro account:

Go to your profile page and click on the icon with three dots in the top right corner.

Select "Manage Account."

Click on "Switch to Pro Account."

You will be prompted to choose your TikTok account type - "Author" or "Business".

Choose the most appropriate category for your account from the options provided.

To complete the upgrade, check your email. If you don't have access to mail temporarily, you can select the "Use Phone" option.

If you registered using an email address, you will be prompted to add your phone number and receive a confirmation code.

Congratulations!!! Your account has now been upgraded to the Pro version. However, your activity stats will only be displayed from the moment you activate your Pro account. You will not be able to view statistics for the period when you had a regular account. The initial data collection and analysis may take about seven days, after which TikTok will start providing you with statistical information.

How do I research my audience on TikTok? The "Overview" tab provides your audience analytics in a graphical format. You can choose a 7, 28, or 60 day lookback period to explore short-term and long-term trends.

For a deeper understanding of your audience, click on the "Subscribers" tab in the top right corner. Here you'll find information about the demographics, gender, location, and activity of your subscribers. Detailed statistics become available after you attract your first 100 subscribers.

Content Analysis in TikTok provides detailed analytics for your videos. From the "Overview" tab, you can view a graph of video views for the last week or month. To get data on specific videos, go to the "Content" tab.

On the "Content" tab, you'll find all of your posts from the last seven days. You can select any video to see the total number of likes, comments, viewing time, traffic sources, audience demographics, and other information.

You can also view data from individual videos on your profile page. Open the video, click on the "More" icon (three dots) and select "Analytics".

Understanding metrics is important to successfully promote your TikTok account. Viral videos are a concept familiar to every user, but it only matters when supported by the right actions and statistics. To quickly develop your account, it is important to understand the interests of your audience and adapt to them. Without reliable and detailed information about your audience's behavior, this is almost impossible.

TikTok analytics: key metrics and data usage

The Overview section of TikTok analytics presents three key metrics:

Video views: the total number of video views of your account for the selected period.

Subscribers: the total number of TikTok users who follow your account.

Profile Views: the number of times your profile has been viewed during the selected period. This metric reflects users' interest in your account or the brand you represent. It shows how many people are interested in watching your video and familiarizing themselves with your brand on the TikTok platform.

The Subscribers section provides additional information about your audience. Along with key demographic statistics, you can learn about what your subscribers are interested in, making this section a good source of inspiration for content creation.

In this section, you'll find data on the age, gender distribution, activity, and country ranking of your subscribers. Understanding these two aspects allows you to optimize your content and promotional activities by publishing videos at the most appropriate times.

The "Viewed Videos" section provides an overview of the content that is most popular among your subscribers. Given the rapid change of trends on TikTok, it's important to stay on top of the dynamics and react instantly to changes.

The Content section also attracts the attention of analysts as it allows you to measure the effectiveness of your published videos. Here you can view data on the top 9 posts from the last seven days, including post statistics, total number of likes, comments, playback time, total number of video views, average watch time and traffic sources.

Most viral videos on TikTok use popular music. You can check the analytics page to see what songs your subscribers are listening to.

Tip: Create videos with songs that your subscribers like. This will improve the statistics and increase the chances that your video will appear on the "For You" page.

In addition to the metrics described above, TikTok analytics offers additional data such as total number of likes and engagement metrics. The total number of likes shows how many users have rated your content. Engagement metrics are determined by formulas used by marketers to calculate how users interacted with your content.

Instead of focusing on just one metric, it is recommended to pay attention to how your audience interacts with videos and analyze long-term trends. The "For You" feed typically shows videos published within the last 90 days, and viewer engagement usually peaks in the first few days. However, videos may continue to be recommended as long as users continue to engage with them. Keep in mind that interest in content lasts for several months, so it's recommended to give videos time to develop and succeed.

Engage with your target audience and consider their preferences. When you examine account data and learn what resonates, use that information to create similar content.

Research your competitors. In addition to the data in your profile, you can use third-party tools, such as the multi-lingual service Exolyt, to get in-depth information about your competitors' profiles.

In conclusion, to successfully manage your TikTok account, you need to have a good understanding and consideration of your audience's preferences. Using built-in analytics tools will help you better understand statistics and trends. However, don't forget that creating original, creative and interesting content is key, as no amount of data and statistics will help if your content doesn't appeal to viewers."