Understanding your audience and how your content performs on TikTok is crucial for growth. Luckily, TikTok provides a detailed analytics tool that helps you track your progress and optimize your content strategy.

First, make sure you have a Pro Account. It’s free and gives you access to a wealth of data. To switch to a Pro Account, go to your profile, tap the three dots in the top right corner, and switch to Pro Account. Once you’ve done that, you can access your analytics by tapping the same menu and selecting “Analytics.”

In the analytics dashboard, you’ll find several tabs: Overview, Content, Followers, and LIVE. Each of these sections provides valuable insights. For example, the Overview tab gives you a summary of your video views, followers, and profile views over the last 7 or 28 days. The Content tab shows performance metrics for your videos, including views, likes, comments, and shares. The Followers tab provides demographic information about your audience, such as gender, location, and activity times. And finally, the LIVE tab gives data about your live streams if you use this feature.

To dive deeper into your analytics and get personalized recommendations, you can use tools like FLAI. FLAI offers advanced analytics and practical advice to help you understand trends and improve your content. By regularly checking your analytics and adjusting your strategy accordingly, you can grow your TikTok presence more effectively.

Try it out!

https://apps.apple.com/us/app/sdtrends-ai-analytics/id6443526914?platform=iphone

In September 2021, TikTok made headlines by reaching an impressive milestone of 1 billion global monthly active users, securing its position as the 6th most active social media platform globally.

Fast forward to April 2023, and the platform continues its upward trajectory. According to data from TikTok's self-service advertising tools, marketers now have the potential to connect with a massive audience of 1.092 billion users aged 18 and above. This not only reflects a substantial increase in TikTok's advertising reach but also underscores the platform's growing prominence in the digital landscape.

Over the last three months leading up to April 2023, TikTok's advertising reach has experienced steady growth. Marketers can now engage with approximately 41 million more users, signifying a notable 3.9% increase in the total audience reachable through ads on the platform.

Intriguingly, these statistics suggest that marketers using TikTok can potentially tap into a vast audience, encompassing around 13.6% of the global population. However, it's essential to note that these figures are based on advertising audience data specifically for users aged 18 and above.

Considering TikTok's policy to provide advertising audience data solely for users aged 18 and above, it's reasonable to assume that the platform's actual audience reach rate may surpass the reported figures. TikTok's self-service advertising tools permit marketers to target ads to users aged 13 and above, although no advertising audience data is published for users below the age of 18. This implies that the true reach of TikTok's audience, especially among younger demographics, might be even more substantial than currently indicated.

Unveiling the Comprehensive Picture

Delve into the depths of TikTok's global landscape by scrolling down to uncover a wealth of up-to-date data, insights, and trends that offer a holistic understanding of TikTok's widespread usage. Our exploration includes:

- The global count of TikTok users

- The rapid pace of TikTok's expansion

- Key countries dominating TikTok's user base

- Distribution of TikTok users across different world regions

- Demographics defining TikTok's diverse audience

Navigate to the bottom of this page to access an exhaustive report on TikTok's audience on a global scale. For a broader perspective, discover how TikTok stacks up against other social media platforms by visiting our social media overview page.

Crucial Considerations:

Be informed that, unless explicitly mentioned otherwise, all statistics derive from Kepios' analysis of data directly sourced from TikTok's tools and resources, along with statements from ByteDance concerning TikTok. Individual data sources are meticulously listed at the article's conclusion.

Given our commitment to keeping this page current, it undergoes regular updates. If you wish to link to specific figures, considering potential changes in future updates, you might find it more suitable to link to our individual Global Digital Reports for a more nuanced reference.

Unveiling the Comprehensive Picture

Delve into the depths of TikTok's global landscape by scrolling down to uncover a wealth of up-to-date data, insights, and trends that offer a holistic understanding of TikTok's widespread usage. Our exploration includes:

- The global count of TikTok users

- The rapid pace of TikTok's expansion

- Key countries dominating TikTok's user base

- Distribution of TikTok users across different world regions

- Demographics defining TikTok's diverse audience

Navigate to the bottom of this page to access an exhaustive report on TikTok's audience on a global scale. For a broader perspective, discover how TikTok stacks up against other social media platforms by visiting our social media overview page.

Crucial Considerations:

Be informed that, unless explicitly mentioned otherwise, all statistics derive from Kepios' analysis of data directly sourced from TikTok's tools and resources, along with statements from ByteDance concerning TikTok. Individual data sources are meticulously listed at the article's conclusion.

Given our commitment to keeping this page current, it undergoes regular updates. If you wish to link to specific figures, considering potential changes in future updates, you might find it more suitable to link to our individual Global Digital Reports for a more nuanced reference.

As of early April 2023, TikTok, a global social media powerhouse, continues to capture a substantial user base. In September 2021, the platform boasted an impressive 1 billion monthly active users worldwide, as per a company blog post.

According to data gleaned from the company's self-service advertising tools, marketers now have the potential to engage with 1.092 billion users aged 18 and above on TikTok. It's worth noting that the variance between these figures stems from the fact that the self-service advertising tools exclusively report advertising audience data for users aged 18 and above in select countries, while TikTok itself is accessible to individuals aged 13 and above worldwide.

The most recent advertising audience data reveals that 19.4% of the global population aged 18 and above are currently TikTok users. However, when excluding individuals in this age group residing in China (where 'Douyin' serves as a TikTok alternative) and India (where TikTok remains blocked), the platform's addressable advertising reach rate experiences a significant boost, reaching 31.2%. This adjustment provides a more nuanced understanding of TikTok's influence on a global scale, considering regional variations in platform accessibility and usage.

As of April 2023, TikTok's advertising audience reach highlights the following countries with the highest number of active users aged 18 and above:

1. United States of America: 116.5 million

2. Indonesia: 113.0 million

3. Brazil: 84.1 million

4. Mexico: 62.4 million

5. Russian Federation: 51.2 million

6. Vietnam: 50.6 million

7. Philippines: 41.4 million

8. Thailand: 41.1 million

9. Turkey: 31.0 million

10. Saudi Arabia: 28.4 million

It's essential to note that these figures are based on TikTok's potential advertising reach for users aged 18 and above, and they may not align with the platform's total daily or monthly active users. TikTok's self-service advertising tools provide ranges for each data point, and the mid-point of these published ranges is used for calculations. Additionally, the data is limited to a selection of countries, and there may be other countries with active TikTok users not included in the list. Rounding in the source data could lead to minor discrepancies in individual figures compared to the totals.

As of April 2023, TikTok's advertising audience data reveals the platform's potential reach for users aged 18 and above in various world regions based on the United Nations Geoscheme:

1. **Northern America:** 127.4 million users

2. **Central America:** 62.4 million users

3. **Southern America:** 165.3 million users

4. **Western Europe:** 57.5 million users

5. **Northern Europe:** 30.4 million users

6. **Southern Europe:** 41.9 million users

7. **Eastern Europe:** 93.0 million users

8. **Northern Africa:** 34.7 million users

9. **Southern Africa:** 12.8 million users

10. **Western Asia:** 110.2 million users

11. **Central Asia:** 11.1 million users

12. **Southern Asia:** 27.5 million users

13. **Southeastern Asia:** 276.1 million users

14. **Eastern Asia:** 31.9 million users

15. **Oceania:** 9.9 million users

It's crucial to note that these figures are based on TikTok's potential advertising reach for users aged 18 and above and may not align with the platform's total daily or monthly active users. The data relies on the mid-point of ranges published by TikTok's tools, and rounding in the source data may lead to minor discrepancies in individual figures compared to the totals. Additionally, TikTok's self-service advertising tools only publish data for a limited selection of countries, and data may not be available for all world regions. Some regions may appear to have unusually low data if TikTok's tools do not publish data for all countries in that region.

As of April 2023, TikTok's audience demographics, as indicated by the platform's advertising audience data, reveal the following gender distribution:

- 53.4% of TikTok's global users identify as female.

- 46.6% of TikTok's global users identify as male.

It's important to note that these figures are based on TikTok's potential advertising reach data and may not precisely correlate with the number of monthly active users. Additionally, TikTok's self-service advertising tools categorize gender data into 'female' and 'male' without providing additional options. For a more comprehensive understanding of TikTok demographics in specific countries, you can explore the platform's complete free report library.

As of 2023, TikTok's tools do not provide a detailed breakdown of the platform's advertising audience across all age groups, making it challenging to calculate the exact average age of TikTok's active user base.

Nevertheless, the latest available data indicates that users aged 18 and above constitute the most significant portion of TikTok's advertising audience aged 18 and above. This suggests that a substantial portion of TikTok's user base falls within the adult demographic, but without specific age breakdowns, a precise average age cannot be determined.

As of April 2023, TikTok's potential advertising reach for users aged 18 and above is distributed across various age groups as follows:

1. **Users aged 18 to 24:** 419.9 million (38.5% of TikTok’s ad audience aged 18 and above)

2. **Users aged 25 to 34:** 354.8 million (32.5% of TikTok’s ad audience aged 18 and above)

3. **Users aged 35 to 44:** 170.0 million (15.6% of TikTok’s ad audience aged 18 and above)

4. **Users aged 45 to 54:** 87.3 million (8.0% of TikTok’s ad audience aged 18 and above)

5. **Users aged 55 and above:** 60.1 million (5.5% of TikTok’s ad audience aged 18 and above)

It's essential to note that these figures are based on TikTok's potential advertising reach for users aged 18 and above, and they may not align precisely with the platform's total daily or monthly active users. Rounding in the source data may lead to minor discrepancies in individual figures compared to the totals. Additionally, TikTok's self-service advertising tools provide ranges for each data point, and the mid-point of these published ranges is used for calculations. Due to anomalies in the source data, the percentage totals for each age group may not match the sum of each age group by gender.