🚀 TikTok’s Economic Impact: 7.5M U.S. Businesses & 28M+ Jobs Now Powered by the Platform
New data from TikTok x Oxford Economics reveals the app isn’t just for viral dances—it’s a growth engine for American businesses.
Here’s what caught my attention:
🔍 Key Findings from the Report
✅ 7.5 million U.S. businesses actively use TikTok
✅ 28+ million workers employed by these businesses
✅ 1 in 4 SMBs credit TikTok for driving over 25% of their revenue
📊 How Was This Measured?
✔️ Survey of 1,000+ U.S. businesses using TikTok
✔️ TikTok’s first-party business data
✔️ U.S. Census Bureau benchmarks
💡 Why This Matters
TikTok is no longer optional—it’s a critical customer acquisition channel. The businesses winning on the platform:
🔹 Reach younger, engaged audiences (Gen Z & Millennials spend 90+ mins/day here)
🔹 Leverage low-cost, high-impact organic growth (vs. expensive traditional ads)
🔹 Turn viral moments into long-term revenue (think: small shops becoming household names)
🚀 My Takeaway
If your business isn’t on TikTok yet, you’re leaving customers, talent, and revenue on the table.