New data from TikTok x Oxford Economics reveals the app isn’t just for viral dances—it’s a growth engine for American businesses.

Here’s what caught my attention:

🔍 Key Findings from the Report

✅ 7.5 million U.S. businesses actively use TikTok

✅ 28+ million workers employed by these businesses

✅ 1 in 4 SMBs credit TikTok for driving over 25% of their revenue

📊 How Was This Measured?

✔️ Survey of 1,000+ U.S. businesses using TikTok

✔️ TikTok’s first-party business data

✔️ U.S. Census Bureau benchmarks

💡 Why This Matters

TikTok is no longer optional—it’s a critical customer acquisition channel. The businesses winning on the platform:

🔹 Reach younger, engaged audiences (Gen Z & Millennials spend 90+ mins/day here)

🔹 Leverage low-cost, high-impact organic growth (vs. expensive traditional ads)

🔹 Turn viral moments into long-term revenue (think: small shops becoming household names)

🚀 My Takeaway

If your business isn’t on TikTok yet, you’re leaving customers, talent, and revenue on the table.