How to make money on TikTok: 14 strategies to use in 2024

Join the TikTok Creativity Program:

The TikTok Creativity Program is a monetization initiative that allows creators to earn money directly from their content. To participate, creators need to meet certain eligibility criteria, including having at least 10,000 followers and garnering a minimum of 100,000 views on their videos in the last 30 days. Once approved, creators can start earning money based on their video uploads' performance, including views and engagement metrics.

Utilize TikTok Ads:

TikTok offers various advertising options for businesses and creators to reach their target audience. These include in-feed videos, brand takeovers, and hashtag challenges. In-feed videos appear on users' "For You" pages, while brand takeovers allow brands to temporarily take over TikTok's interface. Hashtag challenges encourage user-generated content around specific themes or topics. Advertisers can personalize their targeting based on factors like age, location, and interests to maximize the effectiveness of their campaigns.

Collect Tips and Donations:

TikTok has introduced features that enable creators to collect tips and donations from their fans as a way to support their content creation efforts. Viewers can send virtual gifts and coins to their favorite creators during live streams or while watching their videos. Creators can accumulate these gifts and redeem them for Diamonds, TikTok's digital currency, which can then be converted into real cash. Additionally, creators can integrate third-party tipping platforms like Tipeee or Ko-fi to further monetize their content.



Collaborate with Influencers:

Collaborating with influencers is a powerful way for brands to leverage TikTok's vast and engaged user base. TikTok's Creator Marketplace provides a platform for brands to connect with content creators and collaborate on branded content campaigns. By partnering with influencers who align with their brand values and target audience, brands can create authentic and engaging content that resonates with TikTok users, driving brand awareness and engagement.

Explore Affiliate Marketing:

Affiliate marketing on TikTok involves promoting products or services and earning commissions for successful sales referrals. Creators can partner with brands or join affiliate marketing programs to promote products that align with their audience's interests and preferences. By creating engaging content that showcases the value of the promoted products, creators can encourage their followers to make purchases using affiliate links or codes. Affiliate marketing is a mutually beneficial arrangement where creators earn commissions for driving sales, while brands gain exposure and customers.

Buy and Sell TikTok Accounts:

Buying and selling TikTok accounts is a strategy used by creators and brands to gain access to established audiences and increase their reach on the platform. Creators can purchase existing TikTok accounts with large follower bases to kickstart their presence on the platform or target specific niche audiences. Similarly, brands can acquire TikTok accounts with engaged followers to amplify their brand awareness and marketing efforts. However, it's essential to conduct due diligence and ensure that the purchased accounts align with the buyer's goals and objectives.

Publish Sponsored Posts:

Sponsored posts involve brands paying creators to promote their products or services on TikTok. These posts blend seamlessly into the creators' content, providing organic exposure to the brand's target audience. Sponsored posts can be single posts or part of a series, depending on the brand's marketing objectives. By collaborating with creators whose content resonates with their target demographic, brands can leverage TikTok's authenticity and creativity to drive brand engagement and conversions.

Create a Patreon Account:

Patreon is a membership platform that allows creators to earn money by offering exclusive content and perks to their fans in exchange for a monthly subscription fee. Creators can use TikTok to promote their Patreon memberships and encourage their followers to support them by subscribing. By providing exclusive content, behind-the-scenes access, and personalized rewards to their Patreon supporters, creators can cultivate a dedicated community of fans and generate recurring revenue streams.

Sell Merchandise:

Selling merchandise is a popular revenue stream for TikTok creators and brands looking to monetize their audience. Creators can leverage their influence and creativity to design and promote branded merchandise, including apparel, accessories, and digital products. By showcasing their merchandise in TikTok videos and engaging with their audience, creators can drive sales and generate additional income. Platforms like Shopify and Teespring allow creators to set up online stores and seamlessly integrate them with their TikTok profiles, making it easy for followers to purchase their products.

Set Up a TikTok Shop:

TikTok has partnered with ecommerce platforms like Shopify to launch TikTok Shopping, allowing brands and creators to sell products directly within the app. By setting up a TikTok Shop, sellers can showcase their products in in-feed videos, live streams, and dedicated product showcase tabs, making it easy for users to discover and purchase items they see on TikTok. Sellers can manage their inventory, orders, and promotions through the TikTok Seller Center, streamlining the selling process and maximizing their earning potential on the platform.

Offer Exclusive Content:

TikTok Series is a feature that allows creators to offer exclusive content behind a paywall, providing an additional revenue stream for their content. Creators can create series consisting of up to 80 videos, each up to 20 minutes long, and set a price for access to the series. By offering valuable and engaging content that is not available elsewhere, creators can attract subscribers and generate revenue from their TikTok Series.

Provide Personalized Shoutouts:

Personalized shoutouts involve creators offering customized video messages to their followers for a fee. Creators can set their own price for shoutouts and offer them as a way to engage with their audience and provide personalized content. Shoutouts can be delivered during live streams or as standalone videos, allowing creators to monetize their influence and connect with their fans on a more personal level.

Sell Digital Products:

Selling digital products is another way for creators to monetize their TikTok presence. Digital products can include ebooks, courses, artwork, or music downloads, which creators can promote and sell to their audience. By leveraging their expertise and creativity, creators can develop valuable digital products that resonate with their audience's interests and preferences. Platforms like Gumroad and Etsy allow creators to sell digital products directly to their followers, providing a convenient way to monetize their content.

Learn More about TikTok for Business:

TikTok offers a range of resources and tools for businesses and creators looking to maximize their earning potential on the platform. From educational content and best practices to advanced advertising features and analytics insights, TikTok for Business provides valuable resources for optimizing your TikTok strategy and achieving your business goals. By staying informed about the latest trends and developments on TikTok, creators can effectively leverage the platform to grow their audience, engage their followers, and monetize their content.

Artist Status on TikTok — What Is It, Why Is It Needed, and How Can You Get It?

Let’s first understand the term itself.

An artist account is essentially a set of promotional tools that allows the artist to enhance their interaction with the audience. Improved visibility, navigation, and content promotion — all these benefits are received by the owner of such an account, giving them a certain advantage over other platform participants who do not have this status.

A special signature, more precisely a tag under your nickname, helps to identify an account as an artist account. If you see "Artist" under a user's name in TT — you are indeed looking at an artist.



How can you obtain artist status?

It’s much simpler than it might seem. You just need to release 4 songs to qualify for artist status. To release your song on TikTok, you can use one of the popular services like Dittomusic or Tunecore. All you need is a song, a cover for it, a list of authors, and the service itself. So, after releasing 4 songs, you can obtain the coveted status.

What does artist status provide?

Firstly, it provides advertising for new releases. Two weeks before and a month after the release of your new track, it will be tagged with New, which helps attract attention from those seeking fresh content and generally highlights the track among many others.

Furthermore, from this point on, users can view all information about the artist’s music in a special tab, where it will be stored. The ability to attach 3 tracks gives you the opportunity to showcase your best songs.

Many popular content creators pay attention to the backstage — the behind-the-scenes shooting process, stories, or off-camera chaos. Artist status on TikTok opens up a similar opportunity: in "Behind the song," the artist can share the story of their creation. As a nice bonus, one of the videos on the song's page can be marked with “By artist,” which moves the video to the top spot among popular ones under that song.