New data from TikTok x Oxford Economics reveals the app isn’t just for viral dances—it’s a growth engine for American businesses.

Here’s what caught my attention:

🔍 Key Findings from the Report

✅ 7.5 million U.S. businesses actively use TikTok

✅ 28+ million workers employed by these businesses

✅ 1 in 4 SMBs credit TikTok for driving over 25% of their revenue

📊 How Was This Measured?

✔️ Survey of 1,000+ U.S. businesses using TikTok

✔️ TikTok’s first-party business data

✔️ U.S. Census Bureau benchmarks

💡 Why This Matters

TikTok is no longer optional—it’s a critical customer acquisition channel. The businesses winning on the platform:

🔹 Reach younger, engaged audiences (Gen Z & Millennials spend 90+ mins/day here)

🔹 Leverage low-cost, high-impact organic growth (vs. expensive traditional ads)

🔹 Turn viral moments into long-term revenue (think: small shops becoming household names)

🚀 My Takeaway

If your business isn’t on TikTok yet, you’re leaving customers, talent, and revenue on the table.

TikTok is becoming a powerhouse for brands, with a staggering 54% of business owners leveraging the platform for growth. It’s essential to capture attention quickly, as 34 million videos are posted daily! To boost views and engagement, a compelling hook is your ultimate weapon.

What Are TikTok Hooks?

Hooks are attention-grabbing phrases or actions that spark interest in your content. On TikTok, they’re crucial for standing out in a crowded feed. According to TikTok for Business, 63% of videos with the highest click-through rates manage to hook viewers within the first three seconds. You can use various methods like sounds, text, or physical actions to craft these hooks.

10 Engaging TikTok Hooks to Try

1 - “If you love ______, stop scrolling!”

Tailor this to your audience. Examples: “If you’re a cat lover, stop scrolling!” or “If you want to enhance your cooking skills, stop scrolling!”

2 - “The SECRET to ______.”

Fill in the blank with a relevant secret, like “the SECRET to perfect skincare.”

3 - “Can you believe this?”

Start with an unbelievable fact or scenario to hook curiosity.

4 - “Watch what happens when ______.”

For instance, “Watch what happens when you combine these two ingredients.”

5 - The attention grabber prop

Use a unique prop to draw in viewers immediately. For example, a flashy gadget that represents your content.

6 - Swipe to reveal

Create suspense by showing only part of the product or message initially and swiping to reveal the full picture.

7 - “Here’s why you need to ______.”

This can be about a product, trend, or technique. Example: “Here’s why you need to try this coffee blend.”

8 - Countdown format

Use a countdown to engage your audience, like “Top 3 places to visit this summer.”

9 - Dual-tasking

Start your video while multitasking. For example, cooking while explaining a tip.

10 - “Have you tried ______?”

Use this to spark curiosity about a product or trend. Variations include “Did you know about this hidden gem?”

Summary

Now that you have a toolkit of engaging hooks, it’s time to implement them for your brand’s TikTok strategy. For additional insights and trends, check out trending TikTok templates and audio to maximize your engagement!

Try it out!

https://apps.apple.com/us/app/sdtrends-ai-analytics/id6443526914?platform=iphone